Originally created for one of my college design courses, my personal lettermark logo reflects my values, personality, and professional goals. Using Adobe Illustrator, I got to play around with different fonts, shapes, and brush strokes to ultimately mold the design of my dreams.
My style consists of clean, beautiful, raw, and natural elements, and I constantly kept these key ideas in mind when generating the logo. The font for my initials represents my desire for authenticity, uniqueness, and simplicity. The Holimount font does not have perfectly geometric and uniformed closed counters, strokes, or x-heights, which is precisely the reason I fell in love with it.